Wonderground began as The Planthunter – an online publication founded and edited by Australian writer and editor Georgina Reid in 2013. Over nearly a decade of online publishing, The Planthunter grew a deeply engaged international audience, celebrated for its fierce commitment to communicating the importance and wonder of the natural world through rich, evocative and real storytelling.
In 2020, Wonderground print journal was born. It grew from the realisation that times of upheaval and change are also great times to take risks. What do we choose to do with our time when contrivances are stripped away, when the realness of life shows itself? Do we sit with complacency or hurl ourselves towards action? We choose action, always. We choose to grow a world grounded in connection, compassion and care. Our tools are stories, our vehicle is Wonderground.
We grow, we learn, we change. In 2022, The Planthunter online platform evolved into Wonderground, consolidating our vision and output into one digital home.
This shapes how we engage, what we publish, who we work with.
We’re growing a financially sustainable for-purpose publishing house grounded in doing good business. We print our journal on 100% recycled paper in Australia, pay contributors, raise money for not-for-profit organisation Groundswell Giving through community partnerships and fundraising events. We can do more, always, and we will.
Be humble, be curious.
We are more interested in questions than answers. Like: What does it mean to be alive right now, as our world slips towards dramatic transformation? How can we – the writers, gardeners, farmers, ecologists, artists and designers – be of service at this time?
Make it beautiful.
Cynicism doesn’t provoke insight and new perspectives, but beautiful words, ideas and visions do.
Editor and Publisher
Photo Editor at Large
Evi O Studio
Partnerships & Marketing
Editorial Advisory Board
Tamryn Bennett, Trisha Dixon, David Godshall, Janet Laurence, Adam Simpson, David Whitworth